Pananda is Shaun Wilson, a director and editor based in Hobart, Tasmania. Pananda partners with a bunch of other talented people to make cool stuff for you.
TV commercials, online campaigns, corporate promos, explainer videos, whatever - we’ll write and execute something people will want to watch, not want to be over.
The highway along the East Coast of Tasmania was being rebranded as the Great Eastern Drive, and needed something to intrigue people enough to not just take the drive, but explore along the way. We created the Wanderer concept and executed this video as part of a broader campaign from Why Then How.
An award-winning web series created by Sky Machine, Pananda’s brother organisation. Shaun co-created, directed, produced, and edited the series.